Visual Building Ltd was established by Simone Player (Simmi), and now holds the position of Marketing Director. As of May 13th 2011, Simmi has been joined by Les Player who has now taken the position of Managing Director. Les has many years of experience in the development and marketing of software. Les Player is a qualified engineer (weapons systems) and should be no stranger to those who are familiar with the Atari products. Les held the position of European Technical Director at Atari between the years 1982 – 1990 and was responsible for establishing the software community for the Atari ST and introducing the Atari ST into Europe. Continuing with the Atari theme, Les became MD and part owner for the GFA company (in UK , Germany and USA), which was responsible for introducing GFA Basic and GFA CAD for the Atari ST. GFA Basic was also introduced to the Amiga and Windows.

Les then went on to establish Data Player Ltd (trading as Data Becker UK), localising and launching 100+ software applications into the consumer market. One of the most successful products that Data Becker sold was a product developed in 1994 based on a German software product called Arcon. Les recognised the potential in Arcon and established Online Warehouse Ltd in 2000 specifically to develop and sell Arcon and Arcon related products.

In 2001, 3D Architect Software Ltd was established with the objective of becoming more responsible for further development of Arcon associated products, allowing Online Warehouse Ltd to concentrate on sales and marketing. Online Warehouse attended most of the Build It and Home Building & Renovation shows from 2001 onwards until 2005, and through meeting with thousands of self builders, architects and interior designs adapted the Arcon software to their specific needs. It was Les Player's desire to esablish Arcon as the definitive software tool for self-builders in the UK. In 2003 the assets to both 3D Architect Software Ltd and Online Warehouse Ltd were sold to Eleco Plc who at the same time acquired the rights to Arcon from the German development company MB Software. As a result of this sale Les joined Eleco to continue the management and development of the Arcon products. Arcon was rebranded as 3D Architect Software and later as the Grand Design Software range.

In 2010 Eleco cancelled its new Arcon development and Les left Eleco. Visual Building is a new development using .Net technology and the latest development tools. During the period 1994 to 2001, most of the above was featured as part of Tiger Aspects documentary ‘The Village’.

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